OPPO Unfold 24hrs

Smartphones have become one's extension of mind and body. The expectation of a phone has evolved from pure practicality to lifestyle device. The pop-up exhibition is based on everyday life scenes with emotional resonance as its main driver.
The glossy metallic facade reflects the excitement of unboxing a new device. Inspired by an oppo device ready to capture everyday excitement, the reflective material captures the always changing mood of the city.
Inspired based on the changing times of day, the internal space represents the passage from sunrise, sunset, and starry nights and each passage highlights the product best features.
Upon entering visitors will be greeted by an abundance of natural light mimicking the excitement of a new day. A staircase is located on the right of the entrance, where it represents the journey of hiking a hill and gazing through the beautiful sunset - a space where visitors can stand or sit intimately with a wide-angle perspective of the space. The journey ends at the starry night where they will be greeted with infinite reflection of the deep sky. A multi-dimensional space where one can contemplate the vast universe beyond the planet earth.
The product showcase area is located at the back of the pop-up experience, where it carries the folding motion of the Oppo Find N2. The product features are represented and showcased based on its use throughout the times of day.