Depict the image of sound, Capture the traces of time

Amidst a symphony of sounds ascending and descending, interweaving threads of destiny,
Resonating within the stones, they carve the indelible marks of time.
CHOIR’s pop up store is like a captivating melody, a fable that’s woven with the finesse; beyound the merchandise, it precisely conveys the brand’s essence to the audience.

At the center of the entrace, the dual curved wall with it’s blend of wool and cement trexxtures defines the unique sonic domain of CHOIR.

Through the "Foundation of Sound Rock" in the foreground, an art installation that blends the urban and natural textures, weathered sliver stones entwined with various audio cables. Serenely resting in the display window, it listens to the pulse of the city, where the passing pedestrians; silhouettes overlap and apart in a rhythm. Like the longitude and latitude of fabric, it completes its creation through countless gatherings and partings, symbolizing the exploration and pursuit of resonance among different lives across eternal time.

Regarding materials, using colossal stones conveys a sense of naturalness and eternity, aligning with CHOIR's essence of neutrality and transcendence. The juxtaposition of rock and metal's cold, rugged textures provides a contrasting backdrop that accentuates the products' exquisite delicacy. Moreover, the harmonious earthy colour palette ties everything together.

CHOIR presents itself as a wordless melody, an endless fable, quietly revealing itself to those who listen with their hearts.