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About All Scope Conception

Highlighting Your Creative Spark

At All Scope Conception, we spotlight your creativity, providing fresh perspectives while working seamlessly behind the scenes

A design without the 'WHY' is like

a puzzle missing a piece.

Why not complete the picture?

Let me guess...

When preparing proposals, you often grapple with countless details and issues that need resolution. Sometimes, one of the most critical parts doesn't get the attention it deserves.

BRIDGING THE GAP to help clients understand and appreciate the design concept. 

While you focus on preparing presentations, I build
a bridge to help clients easily understanf and fall in love with your designs.
I ensure the final, crucial step is seamless,
enhancing the connection between your ideas and the client's understanding.

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Crafting Concepts, Capturing Moments, Creating Magic

Hi, I am Zoe Lin, the creative mind behind All Scope Conception. With 12 years as a design director, I've always believed in the power of a strong concept to inspire and guide a project to success. I don’t just create designs; I build stories, bridge gaps, and ensure your vision shines through.

The All Scope Conception Difference

We spotlight your

CREATIVITY,

providing FRESH PRESPECTIVES while seamlessly working behind the scenes.
I know how crucial it is for a design to captivate a client right from the start.
That’s why I’m here — to ensure your ideas are communicated effectively and your projects leave a lasting impression.

About My
Design Path

Early in my career, I constantly switched between different design fields. Not only because I dislike repetitive work, but also because I wanted to expand my design experience across various domains. I often remind myself, as a designer, not to fall into a fixed way of thinking, even though it might bring a certain level of efficiency. From gift packaging design, department store window displays, and advertising design, each project filled me with passion, often working late into the night and gaining much recognition. Despite this, I continued to explore new design areas, looking for fields that would challenge me constantly. Design is not just my job; it's my life, and I want it to be interesting. This led me to architecture and interior design, fields with virtually no repetitive clients or needs. I decided to leave a well-paying advertising design job and many private clients to study interior design in New York (yes, I was serious about it). I remember working at Mancini Duffy, often staying late. One night, I was working until the early hours, making sure to perfect every detail within the same budget to give my clients a delightful surprise. Taking a taxi home, the driver said, "Wow! Your boss must pay you a lot." I told him, "Actually, don’t tell my boss, but I’d do this job even without a high salary because I love it so much." Now, working in all-encompassing design allows me to channel my passion into helping others in various ways. Let’s collaborate to make the world richer and more interesting.

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aBOUT The Journey 

About the
Bus

Since you've made it this far, let's talk about the floating bus parked at my doorstep. My inspiration started from the happy images of my own life: I imagine myself as a captain living on a modern ark, sometimes docking at ports, sometimes setting sail on whimsical journeys. By day, I'm visited by seagulls (actually sparrows and doves that come to my balcony for snacks), and by night, there's the serene view of city lights reflecting on the water. Okay, back to the bus. It’s a tool for sharing a “creative journey,” offering you a joyful ride that takes you to your desired destination while I get to enjoy the journey too. Our mission is to cherish every interesting project and make each one delightful and engaging, much like crafting a fine dish with attention to every detail.

A Case Study of My Passions

Textual Precision Enthusiast

Design Dopamine Devotion

Cultural Curiosity Advocate

Inspired by the conciseness and depth of classical Chinese poetry, I possess an insatiable need to refine and perfect every word. This dedication ensures that each sentence is not only clear but also impactful, resonating with the precision of a well-crafted poem.

There's nothing quite like the thrill of solving design challenges and witnessing the transformation of spaces. This process fuels my creativity and happiness, turning every project into a joyful journey of discovery and innovation.

My fascination with Chinese culture and its intricate characters has ignited a deep curiosity for the nuances of different languages. This cultural enthusiasm often unveils unique insights and expressions in my design thinking, enriching each project with a touch of the exotic and the profound.

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